How Vivo got popular among Indian smartphone users

 Find the reasons behind the immense popularity of the Chinese smartphone brand Vivo in India. The Indian smartphone market is huge and is growing at a rapid pace. This is why it’s one of the most important markets for major smartphone companies around the world. Every year, a large number of new smartphone users are adding to the consumer base. In the year before the pandemic (2019), the three brands that most new users relied on were Vivo, Realme, and OnePlus.

Vivo has consistently enjoyed a good chunk of market share soon after its entry into the Indian market. This is owing to the fact that the brand is extremely popular among Indian smartphone users. There are a variety of reasons behind the brand’s popularity in the country. Let’s find out more about the reasons.

Affordable Smartphones

Vivo was one of the first brands in the Indian market to offer quality smartphones at economical prices. Before Vivo, a low-cost smartphone often meant a compromise on quality or cutting corners. But Vivo changed the game by offering a large variety of durable smartphones at a lower cost than its competitors. Even a Vivo mobile under 15000 INR will have a sturdy build quality and reliable software.

The cost factor helped the brand garner fame as India is a highly price-sensitive market. Moreover, demand from the fast-increasing customer base of new smartphone users largely comes from tier 2 and tier 3 towns consisting of small towns and villages. This new smartphone user base resonated well with the affordable Vivo mobile prices and hence, it became one of the fastest-growing smartphone brands in India.

Innovative Marketing

Vivo, along with its sister brand Oppo, entered the Indian market with a bang. They went all out with their 360 degrees IMC (Integrated marketing communications), and flooded various platforms with their name. Vivo focused on the youth and rolled out marketing campaigns designed to give the customers an experience that they would remember.

The brand sponsored cricket tournaments and Bollywood award shows, along with roping in famous cricketers and Bollywood actors as their brand ambassadors. The brand was doing the rounds when it became the official sponsor of IPL, replacing the long-time sponsor Pepsi.

The company also took over the outdoor advertising space, with hoardings and buses advertising Vivo in many Indian cities. Apart from this, they made their vast network of smartphone dealers their spokespersons by giving them incentives to sell Vivo products. All of this combined gave Vivo the popularity it needed to strive forward in the market.

Other Factors

There are several other factors behind the popularity of Vivo. Vivo established an extensive distribution network in India after its launch in the country. With a robust offline presence, Vivo benefitted in terms of smartphone sales. Vivo also provides excellent after-sales service, which is an important factor for smartphone purchases for the Indian consumer. Besides that, Vivo is known to bring industry-first features in their products such as in-display fingerprint scanners, dual selfie cameras and sound casting.

A combination of the above-mentioned factors has transformed Vivo into a ubiquitous smartphone brand in India. You can purchase any Vivo mobile price from 10,000 INR to 70,000 INR at the Bajaj Mall. With an endless variety in smartphones and other gadgets and appliances, the Bajaj Mall allows you to buy any product at no-cost EMIs by using the Bajaj Finserv EMI Network Card.